Cole-Parmer launches new website

Our News Bureau – Mumbai

Cole-Parmer launched a new version of its web site (ColeParmer.in) with reorganised menus, enhanced filtering capabilities, and time-saving user functionality to streamline the overall web experience. Thousands of additional filters will allow customers to choose the product characteristic most important to them and narrow their selection within seconds. Quick views will enable shoppers to expand on product details without navigating further. Clear customer favourites including customer-written product reviews, product ratings, Q&As, and live chat will remain on the site.

In redesigning the site, Dave Trebacz, Director of Global Customer Experience and eBusiness, Cole-Parmer said, “We listened to customers and re-evaluated every page. Our greatest challenge was keeping our own biases out of the way. Instead, we focused on customers’ needs.”

“The launch of the new website, which offers quick and easy access, is a part of the organisation’s ongoing efforts to enhance the overall customer experience. Its robust navigation drives the users faster to their destination. Thus, this new website will enhance the interaction between Cole-Parmer and each user,” added Rakesh Aggarwal, Director of Operations, Cole-Parmer India.