Sanofi India has joined hands with PVR Nest, the social programme and registered foundation of PVR, for its ‘Healthy children, happy children’ initiative. The largest in its outreach and scope so far, the programme titled CineArt ‘Healthy children, happy children’will bring together leading Indian paediatricians, with NGOs and artists in the field of creative learning, to mentor 2,00,000 school children from 200 schools (an equal mix between public/privately held schools and NGO/ community schools) in four cities, Mumbai, Delhi, Chennai, and Hyderabad, on critical aspects of children’s health.
The programme endeavours to make children’s health education real, innovative and participatory. 600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitise children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.
Speaking at the launch event in Mumbai, Joanna Potts, Commercial Operations Officer, Sanofi India stated, “Over the years, Sanofi has provided medication and healthcare tools to address numerous fundamental childhood health issues, from routine to life-threatening. Through our new ‘Healthy children, happy children’ initiative, we aim to diversify and adapt our healthcare offer to young Indian patients, with innovative products, services and awareness initiatives. We are delighted to partner with PVR Nest for a first-of-its-kind interface between paediatricians, NGOs and artistes for this innovative, year-long school awareness programme on health. We are looking forward to seeing children-in-action during the school health workshops, and also, during the making of original ‘Healthy children, happy children’ health films and publication.”
EP News Bureau – Mumbai
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