A new price comparison portal for bio-supplies, Rasayanika (www.rasayanika.com), has been launched. With the concept of ‘Compare-Choose-Buy’, the portal already has over 220 different brands and it aims to be a one stop solution to scientists, researchers and core biotech R&D companies. The platform offers a clear cut price comparison, and helps the bio-supplier companies to generate more sales enquiries for their product.
Shekhar Suman, serial entrepreneur and Managing Director, Rasayanika stated, “Today there are various alternatives to the reagents, chemicals, instruments available in the bio supplier market. While on one hand there is lack of awareness, on the other hand buyers are unaware of actual prices and that’s where they end up paying more to the existing retailers. Rasayanika platform is going to change this with clear cut comparison in between existing retailers and cheaper alternatives.”
Rasayanika is a platform where various reagent manufacturers, their products and instruments with price catalogue are put on view. Grouped under antibodies, assay kits, lab instruments, proteins and software categories, are various products with manufacturer details and accessible price listing respectively. It aims to offer a comprehensible and perceptible stage, providing the user with ‘compare and choose’ convenience prior to purchase.
Rasayanika is the brainchild of brother and sister duo and serial entrepreneurs, Neha Suman and Shekhar Suman who also run the bioscience portal ‘BioTecNika’, which has been active since 2006. Suman stated, “Our purpose was to introduce the scientists with a portal where they would be able to explore, analyse and then procure laboratory utilities after a proper comparison among the suppliers. Rasayanika provides the user with a detailed description of every product including the manufacturer details and price offered.”
EP News Bureau – Mumbai
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