Piramal Enterprises has partnered Merisant India (Merisant) for an exclusive sales and distribution partnership in India for its artificial table-top sweetener, Equal. The deal enables Merisant to tap into Piramal Enterprises strong distribution network in India, and allows the consumer product division to expand its offerings in the self-care segment.
Kedar Rajadnye, President and COO, Consumer Products Division, Piramal Enterprises said, “Backed by India’s largest field force (1000+), we are delighted to partner with Merisant to offer seamless distribution of Equal in India. It brings a brand of international repute to our self-care portfolio. We aim to increase Equal’s reach across the target markets to four times from its current levels within the first year. Equal enjoys a strong brand presence, and this alliance promises to combine strengths of both companies for the sole benefit of our consumers.”
Ayan Ghosh, General Manager for South Asia, Merisant Group said, “This strategic alliance with Piramal Enterprises is an important step for us to broaden the reach of Equalacross India. We are leveraging Piramal’s excellent infrastructure in sales and distribution, and are confident of building a strong base for Equal.”
EP News Bureau – Mumbai
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