The CPhI Worldwide exhibition at Feria de Madrid, Spain, from October 9-11, 2012, will attract over 29,500 attendees from over 130 countries and 2,200 exhibitors. The conference aims to increase industry awareness through rigorous analysis of global and regional trends — from sourcing APIs to advancing drug delivery.
2012 marks the 23rd edition of this industry leading event. From just 250 delegates at the inaugural convention, visitor numbers have subsequently grown more than one hundred fold to over 29,000 attendees from over 140 countries. The event now covers more than 60,000 square metres of exhibition space, hosting over 1,900 exhibitors and is the market leader for the global pharmaceutical ingredients industry.
The key objectives of the event will be to improve the credibility of Indian pharma industry; to increase business on a sustainable basis and take it to the next orbit; to raise the awareness of Indian pharma success story; to create awareness that Indian generics are not counterfeits and they are bonafide medicines of standard quality; to protect it from dubious allegations by vested interests; to position India as global pharmacy of world and to highlight the growth drivers-government support and regulatory framework, cost efficiencies, technical capabilities.
Major activities have been planned for India Show at CPhI-Worldwide this year. Anand Sharma, Minister of Commerce and Industry, Government of India with other top government officials are expected to take part in the event. Formal showcasing of Brand Pharma India logo, brand positioning statement, business kit, film release and website at various platforms and options are being considered during CPhI-Worldwide.
Apart from this, press conferences and media interviews highlighting India’s pharma sector and its strength, showcasing of products from India by Council’s members in India pavilion, global buyer seller meetings in India theme pavillion; business seminar including presentations by global/ Indian pharma CEO’s on demand/ supply positions, have been planned.
CPhI Worldwide is organised by UBM Live, a division of UBM Plc, a leading provider of business information services to many industries.
EP News Bureau
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