Abbott’s aim to establish itself as a well-known consumer brand, built upon reliable and sustainable growth through innovations that address health care needs in emerging markets
The company’s new brand idea draws upon its 125-year-old heritage and begins a new chapter that expresses what Abbott stands for today – a belief that health is the key to maximising human potential. The new positioning and corporate identity efforts will support Abbott’s aim to establish itself as a well-known consumer brand, built upon reliable and sustainable growth through innovations that address health care needs in emerging markets.
“Abbott has always been about delivering the enabling power of health, so people can open up life’s possibilities and unlock all that life has to offer,” said Paul Magill, Senior Vice President, Chief Marketing Officer, Abbott.
Over 40 per cent of Abbott’s sales today come from emerging markets, and will continue to increase with growth rates in these economies much higher than developed markets. As the company’s focus on emerging markets increases, a recognised corporate brand becomes vital.
EP News Bureau – Mumbai
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