Alembic Pharmaceuticals announced that its Summit division has been recognised by Guinness World Records for collecting the most number of pledges for a hypertension campaign.
Hypertension, or high blood pressure, affects 28.1 per cent of India’s adult population, yet only a fraction are diagnosed and treated. Realising the need for urgent action, Alembic’s Summit division took a bold step to close this gap. On World Hypertension Day on May 17, 2024, the team launched a week-long campaign that reached out to 15,568 Health Care Professionals (HCPs) across India, from May 13-19, 2024. Through this initiative, HCPs were encouraged to take an online pledge to promote better hypertension management and patient education, aiming for early diagnosis and improved treatment outcomes.