In this video:
Arjun Dasoondi, Associate VP, Innovation & Science, Amway
Key Highlights:
+ Amway meets customer needs with holistic nutrition health and wellness solutions
+ Emerging accelerator trends post-COVID-19 are clean label, transparency, sugar movement, food label literacy, sustainability, plant-based movement and fortification
+ Clean label tends to be closely associated with nature, simplicity, transparency and processing
+ Concern for sugar has increased in a big way in last many years, intensified in the last one year
+ Natural or plant-based sweeteners are becoming more popular among consumers
+ 51% to 83% concerns related to food labels has seen an incremental surge from 2012 to 2021 across all demographics
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