AWACS awards in Marketing Excellence 2014 took place recently at the Nehru Centre Auditorium in Mumbai in the presence of pharma bigwigs from across India. It was the first edition of these awards. AWACS is a market research agency with syndicated audit Pharma Trac. These awards are instituted to recognise and reward top performers of the domestic pharma industry
The AWACS awards were divided in three categories, namely, top 20, companies ranked between 21-50 and above 50.
The last financial year was one of the most challenging in recent times, however, certain brands have shown remarkable volume growth post getting a huge top line hit due to DPCO. For such products AWACS created a special category on best DPCO revival. They were classified by company size, and under acute and chronic categories, as well as under specialty brand.
Ameesh Masurekar, Director, AWACS, said, “There are a lot of people in the industry that are working hard but do not get individual credit. These awards will help to achieve this.”
Ganesh Nayak, Chief Operating Officer and Executive Director, Zydus Cadila, said, “AWACS has added a lot of value in terms of business intelligence to sharpen our strategies. AWACS Pharma Trac has created a competition which has in turn helped us in getting better services.”
He added that the pharma industry earlier didn’t have a platform which recognised the top performers. He suggested, “AWACS should institutionalise these awards in such a way that every year we will look forward for it.”
Dr Tarun Gupta, Professor Emeritus at School of Business Management and Chairman, MBA – Pharmaceutical Management School of Business Management SVKM’s NMIMS was conferred with the Lifetime Achievement award for his exemplary contribution towards the pharma industry.
EP News Bureau