Innovative ideas to solve global challenges are the focus of the ‘Marketplace of Innovations’ in BASF’s ‘We create chemistry’ world tour, which is making its South Asia debut at Mumbai’s NESCO grounds, Bombay Exhibition Centre. The tour, which kicked off in Mannheim, Germany, in January 2012 and will continue until mid-2013, is designed to help the company’s stakeholders experience some of the company’s leading innovations for a sustainable future.
The interactive exhibition features 20 world-class BASF innovations, ranging from organic solar cells to electro-mobility solutions to modern insulation materials and sustainable concrete technologies. “Through the Marketplace of Innovations, BASF is showcasing solutions from the world of chemistry for the challenges of a growing world population. The exposition’s examples of BASF’s innovations in sustainability tangibly demonstrate how economic success, social responsibility and protecting the environment are interconnected as key elements of our strategy,” remarked Prasad Chandran, Chairman, BASF Companies in India & Head South Asia.
The ‘We create chemistry’ world tour offers stakeholders a panoramic view of the latest innovations from BASF.
Prior to Mumbai, the ‘Marketplace of Innovations’ has made numerous stops – Shanghai in China, as well as Detroit, Florham Park, Charlotte, Houston, Mexico City, Toronto and Sao Paulo in North and South America. In Asia, after Mumbai, the tour will travel to Tokyo in February and Seoul in May 2013.
“At the tour, we prove with proof-points that innovation is the key to solving global challenges,” said Chandran.
EP News Bureau – Mumbai