The aim of the initiative was to raise awareness of MS, solicit public support for improving opportunities and outcomes for MS patients and create an environment where people can understand MS better. The day of service was designed to increase the role of employee volunteerism with focus on patients, healthcare providers and local communities. Wearing a MS tee and a wig, Biogen Idec employees interacted with the local community and distributed information pamphlets at parks, local market and busy streets.
With the theme message of ‘Together let’s fight MS,’ healthcare providers were also made aware about the significance of the day and importance of early diagnosis.
EP News Bureau – Mumbai