Cipla yesterday said its arm Cipla Health has signed definitive agreements to acquire nutritional supplement brand Endura Mass from Medinnbelle Herbalcare for an undisclosed sum.
The acquisition is in line with Cipla’s strategic imperative to augment its wellness portfolio for bringing about a shift from an illness to a wellness mindset. It will include Endura and all other associated trademarks, the company said in a regulatory filing.
“With this strategic acquisition, we will be expanding our portfolio into a new category of weight gain, thereby catering to a very specific nutritional need for a set of our consumers,” Shivam Puri, CEO, Cipla Health, said.
Edits by EP News Bureau