In this episode of the Express Pharma – Nutrify Today Boardroom series, Dr Brijesh Kapil, draws on his 30-plus years of experience, including assignments as Director Marketing & Sales at Procter & Gamble Health; and head of Ranbaxy’s Global Consumer Healthcare business to talk about how companies can position themselves in the global responsible nutraceutical industry. Sharing insights from his work on driving trend-setting brands like Revital & Volini to become Top brands in India’s pharma and OTC markets, Dr Kapil delivers a masterclass on adapting pharma consumer healthcare/OTC marketing strategies to the nutraceutical sector.