UFlex’ Asepto has been chosen as the packaging partner of FDC brand ‘Electral Z+ (ORS+Zinc Solution)’ ready-to-drink OTC product, having this formulation manufactured by Halewood Laboratories. The new variant of Electral launched in Asepto’s holographic packs is available in pharmacies and health centres across India, a statement from Uflex stated.
The statement, in this regard, also quoted Ashwani Kumar Sharma, President and CEO, Aseptic Liquid Packaging Business, UFlex, as saying, “The goal was to devise a strategy that highlighted the crucial fortification while also protecting the finished product inside. The basic brief was to emphasise the solution’s major component, Zinc—the most vital nutrient, so that it receives extra customer attention. What Asepto in turn came up with is the unique 3D holographic packaging solution, drawing attention with an interactive packaging…….The six-layer packaging ensures that external media such as bacteria, light and air do not contaminate the liquid ORS packed, and that the product contents stay sterile. As a result, the ORS solution has a long shelf life without having preservatives.”