Merck Serono India bagged five awards at the recently held CMO Asia Awards at Singapore. With this win, it becomes the most awarded pharmaceutical company in the digital and social media segment in India.
Merck Serono India won various digital and social media awards for their integrated digital campaigns. ‘Fertility Awareness Week’, a Merck Serono initiative, to spread awareness about fertility and help people Break The Silence won three awards – Best Marketing Campaign in Healthcare, Digital Media Campaign Of The Year and Best Integrated Campaign. The Merck Serono India Blog won the award for the Best Corporate Blog and Merck Serono India –Social Media Channels won the Certificate of Merit for the Best Use of Social Networks.
Speaking on this success, Lawrence Ganti, Senior Vice President, Merck Serono said, “It is indeed a proud moment for all of us at Merck Serono India. This recognition is a testament to our business Innovation and the innovative use of New Media – Social Media in pharma marketing. These awards, coupled with the few we have already won, give us confidence to further engage our audiences using novel channels of communication aligned with our business goals.”
Merck Serono India has used multi channel marketing approach to spread awareness on various therapeutic areas like fertility, anaemia, vitamins and bone and joint health. These APAC level awards witnessed total 415 entries from more than 12 countries in the Asian Pacific region comprising various industries and sectors.
EP News Bureau – Mumbai