In this video:
Mr Sandeep Raktate, President – India & Ireland Operations, Amneal Pharmaceuticals
Topic: From shelf to strategy: Operational strategies for smarter pharma packaging
Key Highlights:
[1] Packaging is a strategic priority, not just an operational task. It impacts brand perception, enhances patient experience and regulatory compliance
[2] Compliance, cost, and data security are some of the challenges in pharma packaging
[3] The use of eco-friendly materials and initiatives to reduce packaging waste are not only beneficial for the environment but also enhance brand loyalty among increasingly eco-conscious consumers
[4] Personalised medicine necessitates packaging solutions that are flexible and can quickly adapt to changing market needs