On February 5, 2025, NutrifyToday will commemorate five years of reshaping the global nutraceutical industry through innovation, empowerment, and a commitment to excellence. With its people-first approach, the company has not only revolutionised product development but has also become a model workplace, earning recognition as a “Great Place to Work” for two consecutive years and achieving an extraordinary zero employee turnover.
At the heart of NutrifyToday’s success is its Chairperson, Priyanka Srivastava, whose visionary leadership has steered the organisation into uncharted territories of disruption and growth. “We take our time finding the right people,” says Srivastava. “Our focus is on long-term alignment and nurturing an inquisitive mindset. Newcomers are given almost a year to integrate fully into our culture because the disruptive nature of our work demands deep absorption and adaptation.”
This deliberate approach to talent development has paid dividends. NutrifyToday grants its employees unparalleled opportunities to innovate and excel. The company actively encourages team members to share their ideas and turn them into actionable solutions, fostering a culture of ownership and recognition. Employees are frequently provided platforms to showcase their expertise, from presenting at international conferences like the American Society for Nutrition to publishing in high-impact journals such as Elsevier.
Leading with AI: A revolution in Nutraceuticals
A cornerstone of NutrifyToday’s success is its trailblazing use of artificial intelligence in product development. NutrifyGenie, the company’s flagship AI platform, has redefined the way dietary supplements and phytopharmaceuticals are conceived, developed, and commercialised. The platform’s ability to identify market gaps and streamline the journey from ideation to market readiness has set new industry benchmarks for speed, precision, and innovation.
“Our AI platform doesn’t just enhance efficiency; it inspires our team to think beyond traditional boundaries,” Srivastava explains. “By integrating AI with human creativity, we’re not just delivering products; we’re crafting the future of global wellness.”
Empowerment as a business strategy
NutrifyToday’s success is built on its unwavering commitment to employee empowerment. The organisation fosters a culture of pride and professional growth, giving team members the tools and visibility to shine on global stages. Employees describe their experiences as transformative, with opportunities to present at prestigious conferences and contribute to groundbreaking research.
One team member who recently presented at the American Society for Nutrition shared, “The chance to present my work on an international platform was career-defining. NutrifyToday doesn’t just recognise talent—it amplifies it.”
A vision for the future
As NutrifyToday celebrates five years of innovation, it continues to lead the industry with a values-driven approach that prioritises talent, innovation, and customer value. “Our journey has always been about creating impact—whether for our employees, our customers, or the industry as a whole,” Srivastava says. “As we look ahead, we remain committed to breaking boundaries, nurturing talent, and redefining the future of nutraceuticals.”
With its groundbreaking use of AI, a deeply empowered workforce, and an unrelenting focus on excellence, NutrifyToday isn’t just celebrating its achievements. It is building a legacy that promises to redefine the global nutraceutical landscape for years to come.