What high tech solutions do GMP Technical Solution (GMPTS) provide for the life sciences industry?
| Ravi Thakur |
Today, we are the leading solution provider in the pharmaceutical and biotech spaces offering integrated solutions for various needs of the respective markets. With an array of products and services covering concept building, engineering, modular cleanroom panels, cleanroom equipments, process skids and equipment, qualification and validation services GMP ensures high-end international regulatory compliant solutions for the life sciences industry with a strict adherence to project timeliness which in turn assures optimum returns on investment.
How large is the Indian cleanroom market and what percentage of the market has been captured by GMPTS?
The organised cleanroom market in the life sciences industry is pegged at about ` 500 crore and GMP today has garnered a share of about 18 to 20 per cent of Indian cleanroom market.
Tell us about the speciality of the cleanrooms products and how it differentiates your company from others? Is it a cost effective option?
Today, GMP boasts of being the sole manufacturer of all varieties of cleanroom partitions ranging from PCGI (powdered coated GI), SS (stainless steel), HPL (high pressure laminate), GRP (Glass Reinforced Polymer) to Eco GI (Pre painted GI). The GMP product basket offers unique product features coupled with price points which can cater to a wide range of customers based on specific requirements and budgets across industries.
Tell us the USP of your products?
Our products are client focused/ client-centric. We believe in quality service with a lifelong commitment to our esteemed clients. GMP is focused on client-specific requirements right from the inception of project work, which ensures in correct translation of customer requirements into seamless solutions. Hence, customised solutions are worked out in the best interest of the client. We have come of an age where the world has converged into a global village. Keeping this in mind, GMP has incorporated a unique way to convey the quality and standards of its range of products – by seeking accreditation and endorsements of globally reputed agencies empowering clients through expertise. Knowledge is power and GMP believes in sharing this power of knowledge with its customers. Many times, it is not possible for the customers to keep a track about the developments in the ever-evolving world of technology. GMP empathises with its customers and provides technical expertise, valuable information that assists the customer in selecting the right technology, resulting in the right solution approach for their needs.
What marketing/ branding exercises do you conduct or perceive?
GMP takes special pride in the fact that the GMP brand uniformly portrays “QUALITY” across the globe. Quality that is reflected through its brand features, brand attributes and brand benefits. Brand features are the wide range of products which are tailor-made to suit every need and budget; brand attributes are the flexible solutions to the customised products and the brand benefits are those that speak about the turn-key expertise across a wide range of services— cleanroom solutions, HVAC expertise, civil, BMS and IBMS offerings all under a single roof at any given point of time. We regularly participate in various exhibitions in India and abroad. Print media is yet another branding exercise ensuring top of the mind brand recall.
What promotional activities have you undertaken and how it is beneficial for your customers?
We have done a series of seminars on containments and particle counters in various cities across India. We plan to conduct more such seminars to impart knowledge about the ongoing trends in the international pharma market. The idea behind conducting such seminars would be to provide our customers with informed decision.
What benefits have you registered from the abovementioned activities?
We have increased the market penetration. GMP has immensely benefited in terms of gaining increased opportunities there by creating a global Indian brand through active participation in international exhibitions.
GMP engineers and technicians have extensive experience in the establishment of in-house calibrations programmefor both large and small scale facilities
GMP offers extensive quality services that include calibration, validation and comprehensive knowledge consulting of current regular standards under its subsidiary “QA Technical Services”. QA Technical Services specialises in calibration, qualification, validation of cleanrooms and equipments, facilities and utilities in pharma as per current international standards.
To serve the Indian clients better, QA Technical Services has full fledged calibration laboratories in Mumbai, Goa, Bangalore, Ahmedabad, Indore, Baddi and Sikkim.
Who are your major clients?
GMP has an impressive client list that includes the top 50 pharma giants in India such as Alembic, Cipla, Cadilla, Dr Reddy’s, Ranbaxy, Panacea Biotec, Wockhard etc.
What are your offerings for the global market?
Globally, we have our presence in more than 20 countries.In the international market, GMP has laid stress on turnkey approach. So our offerings include design – build – validate solutions. Globally, we also offer the complete range of our in-house manufactured products like cleanroom panels, ceilings, fire rated doors, cleanroom equipment and containment solutions, isolators services such as HVAC, clean utilities and integrated building management systems.
What are your future plans?
To cater to the ever growing demand for cleanrooms and isolators, GMP has decided to invest in a new facility in western India. International markets are on top agenda for future expansion. Intensive marketing in the international arena shall open new avenues and opportunities for expansion. Understanding customer needs and offering new solutions to our existing and prospective customers in the Indian market is the right way to delight customers and expand the base. With a view to bring flexible containment solutions within local reach, GMP has entered into a tie up with US-based ILC Dover, a pioneer in flexible containment solution. ILC Dover is a 65-year-oldcompany and which will benefit the Indian pharma clients immensely.