Pharmaceuticals Export Promotion Council of India, set up by Ministry of Commerce and Industry, Government of India, will host an India pavilion in CPhI Worldwide 2012 at Feria de Madrid, Spain from October 9-11, 2012. It will also support the Brand India Pharma Campaign.
The key objectives of this initiative are to improve the credibility of Indian pharma industry; to increase business on a sustainable basis and take it to the next orbit; to raise the
awareness of Indian pharma success story; to create awareness that Indian generics are not counterfeits and are bonafide medicines of standard quality; to protect it from dubious allegations by vested interests; to position India as the global pharmacy of world; to highlight the growth drivers-government support and regulatory framework, cost efficiencies, technical
capabilities.
Pharmexcil is also planning a series of activities and programmes to create visibility of Brand India Pharma. The activities and programmes during the event will add value to members’ participation in the fair.
The event will see participation from Commerce Minister, and other top government officials. There will be a formal showcasing of the Brand Pharma India Logo, brand positioning statement, business kit, release of a film and the website; press conference and media interviews highlighting India’s pharma sector and its strength; showcasing of products from India by the council’s members in the India pavilion, Global Buyer Seller Meetings in the India themed Pavilion; business seminars including presentations by global/Indian pharma CEO’s on demand/supply position; formation of Global Pharma Executive Club; FDA Centre; Media Room and awards distribution.
EP News Bureau — Mumbai