Piramal Enterprises, the flagship company of Piramal Group, has launched an anti-aging cream ‘Lacto Calamine RENEU, with globally patented ULMAe technology, under its OTC segment. Dr Swati Piramal, Vice Chairperson, Piramal Enterprises unveiled the anti-aging cream at a press conference.
The RENEU [ACTION] 3 FORMULA is a unique combination of three ingredients. It has Ultra Low Molecular Aminoglycan Extract (ULMAe), nine natural nourishing organic extracts and Natural Anti Melanin (NAM). The Lacto Calamine RENEU is available in glass jars of 50 gm and each jar comes with three proof strips.
Underlining the need for an effective anti-ageing cream, in India, Piramal said, “In today’s time, stress, tedious lifestyles and pollution contributes to skin ageing, and consumers are seeking anti-aging products which not only promises great results but also delivers on them. The product is an outcome of an extensive research and study conducted by our team. Lacto Calamine RENEU with the unique combination of three ingredients, Ultra Low Molecular Aminoglycan Extract (ULMAe), 9 Natural Nourishing Organic Extracts and Natural Anti Melamin (NAM) marries science with nature resulting in 83 per cent reduction of wrinkles and 70 per cent improvement in skin smoothness.”
Nandini Piramal, Executive Director, Piramal Enterprises said, “The consumer is facing ample choices while selecting her Anti ageing cream as the category has number of players. Through intensive consumer contact programmes; we recognised the need to formulate a product which would help women, measure its benefits so they can believe in it. Lacto Calamine RENEU with the help of its three unique proof strips empowers the consumer to measure the visible benefits of the product. It is the only anti-ageing cream available in Indian market with such technology to measure the improvement over the eight weeks.”
EP News Bureau – Mumbai