Piramal Healthcare launched i-sure, the first of its kind, single step ovulation detection kit India to predict the most fertile days of a woman in a month with 99 per cent accuracy. It is an easy- to-use ovulation strip that helps a woman find her ovulation time and the most fertile period to conceive.
i-sure strip looks and works in a similar fashion as a pregnancy strip. The test is non invasive and allows the woman to the plan the time of intercourse during this pre-determined fertile phase and increase chances of conception.
Secondly, the test, which is now available for sale at all leading chemists in India, can be conducted in the privacy of home. The company is counting on this kit to provide a convenient option to helps women target those two days to enhance her chances of motherhood.
Dr Nandita Palshetkar, gynaecologist and infertility specialist, Lilavati Hospital, Mumbai and panellist doctor at Piramal Healthcare said, “Today’s hectic lifestyle and busy schedule has taken a big toll on time for everyone in India. Even couples do not get to spend good quality time with each other. With late marriages and career balancing, conception has become increasingly difficult. Studies have proved that the normal conception rate for fertile couple who are attempting to achieve pregnancy is 15 – 25 per cent per cycle. In this scenario, we have brought this product to avoid unexpected delay and frustration in pregnancy and predict the best time period for intercourse.”
EP News Bureau – Mumbai