In this video:
Session: Arjun Singh Dasoondi, AVP, Amway
Topic: Green formulation development: Strategies and challenges
Key Highlights:
● For Amway, green formulation development is the way of life
● Green formulation opportunity in the consumer penetration market is 50% with 4% expected growth
● Low category penetration, low average product consumption and low compliance are some of the major market challenges
● Availability, logistics, high cost of ingredients and evidence-based therapeutics are some of the major challenges as far as green formulation development is concerned
● At Amway, we focus on human health, ecosystem health, environment system health, while developing a product