Sugar Free recently launched a ‘Donate Your 15th Calories to help nourish children’ campaign, in partnership with NGO Akshaya Patra Foundation to benefit and improve the status of school-going children in the country through their mid-day meal programme. Bollywood superstar Akshay Kumar, Master Chef Sanjeev Kapoor, Ganesh Nayak, Executive Director and Chief Operating Officer, Zydus Cadila and Elkana Ezekiel, Managing Director, Zydus Wellness unveiled the campaign in Mumbai.
Speaking at the launch, Nayak said, “The idea of this cause campaign stemmed from the insight that while a large proportion of India had excess calorie consumption leading to a state of unhealthiness or weight gain, an even larger proportion of India did not have a nutritious meal every day. There was thus a state of calorie imbalance. In partnership with Akshaya Patra, we designed this campaign around Sugar Free to create a calorie balance by donating the calories saved by Sugar Free consumers to undernourished children, through the mid-day meal programme which targets school children.”
Ezekiel said, “Sugar Free is targeted at the calorie- conscious consumer who is concerned about his or her health and the amount of calories he or she consumes every day.”
EP News Bureau– Mumbai