Sustaining excellence: The evolving role of quality in pharma

In the ever-evolving landscape of the pharma industry, the pursuit of quality remains a cornerstone of success. As stringent regulatory frameworks, rising patient expectations, and the increasing pace of innovation, transforms the pharma industry, the definition of quality is also evolving. From ensuring compliance with global standards to embracing cutting-edge technologies like AI-driven quality control, the industry is navigating a paradigm shift in how it approaches product integrity, safety, and efficacy. In this New Year issue, pharma experts explore how crucial it is to foster a culture of quality across organisations and deliver better healthcare outcomes

Quality leaders will need to foster a culture of continuous learning 

Quality management in the pharmaceutical industry is critical to ensuring the safety, efficacy, and consistency of drugs. However, there are several challenges that pharma companies face in maintaining high-quality standards. 

Dr Ranjit Barshikar, CEO-QBD International, United Nations Advisor

Regulatory compliance and evolving standards: Regulations imposed by authorities such as the FDA, EMA, and other national regulatory bodies are frequently updated, requiring constant monitoring and adaptation. Ensuring that all products meet required standards at every stage— from development to postmarket surveillance can be time-consuming and costly. Non-compliance can result in severe penalties, recalls, and damage to a company’s reputation. Important is patient-centricity during development, manufacturing and quality monitoring.

Data integrity and documentation: The need for accurate and reliable data is paramount. Regulatory bodies require strict documentation and data tracking without any discrepancies. With increasing use of digital technologies and automation, ensuring integrity and traceability of data becomes more complex. Poor data management can lead to regulatory fines, delays in approval processes, and compromised product quality. 

Supply chain complexity: Supply chain is intricate, involving multiple suppliers, manufacturers, and distribution channels. Variability in raw material quality, supply chain disruptions and counterfeit drugs are persistent concerns. Any interruption or failure in the supply chain can affect quality of final product, leading to shortages or quality issues.

Risk management and quality assurance: Identifying, assessing, and mitigating risks related to product quality, safety, and efficacy is a complex task. The use of ICH Q9 guideline is crucial, but integration of risk management practices across every stage of production and development (from R&D to manufacturing and distribution) can be challenging. Inadequate risk management practices may lead to recalls, adverse events, and product failures. 

Technology integration and automation: Pharma industry is increasingly turning to automation, AI/ML to improve production efficiency, reduce human error, and enhance quality. However, implementing and maintaining these technologies in a highly regulated environment can be difficult. Ensuring that automated systems comply with GMP and human oversight remains robust is essential. Poor integration or malfunction of these technologies can result in quality lapses, regulatory violations, or inefficiencies.

Addressing these challenges requires constant vigilance, investment in technology and training, and a proactive approach to regulatory changes and quality control processes.

Role of a quality leader

It is evolving significantly as the industry increasingly embraces digital health solutions and precision medicine. These developments introduce new complexities in ensuring product safety, efficacy, and regulatory compliance, requiring a more dynamic, technology driven approach to quality management. 

Integrating digital health technologies into quality systems: Quality leader must have a comprehensive understanding of digital health technologies and how they interface with global regulatory frameworks. They also need to ensure that data generated through these platforms are accurate, reliable, and meet the required standards for clinical trials or post-market surveillance. 

Ensuring compliance with data privacy and cybersecurity standards: Quality leaders must not only be aware of regulatory compliance for drug manufacturing but also for the security and privacy of patient data. They will need to ensure that appropriate cybersecurity protocols are in place, and that the systems for storing and handling data are validated and protected against vulnerabilities.

Facilitating real-time monitoring, data analytics: The quality leader must enable the real-time tracking and analysis of data, ensuring that the systems are validated and that any data used for decisionmaking meets the highest standards of accuracy and reliability. This requires expertise in data analytics, artificial intelligence, and machine learning, as well as collaboration with it and digital health teams.

Managing complexity of personalised/precision medicine: Quality leaders must ensure that manufacturing processes can accommodate the personalised nature of precision medicine. This includes overseeing the validation of personalised treatments, ensuring consistency in production despite variations in patient profiles, and managing regulatory requirements for products that are individualised or used in smaller populations. 

Adopting agile quality management practices: The quality leader will need to embrace agile quality management practices, such as iterative testing, continuous improvement, and flexible documentation practices, to accommodate the fast pace of digital and personalised medicine innovation. This requires a shift from a “one-size-fits-all” approach to a more adaptable, risk-based model of quality assurance.

Collaborating across disciplines and stakeholders: The quality leader must take on a more collaborative role, engaging with cross-functional teams in R&D, regulatory affairs, it, and clinical operations to ensure quality across the product lifecycle. They may need to act as a bridge between technical and non-technical teams, ensuring that quality principles are upheld across the entire process—from initial development through to patient outcomes.

Continuous training and development: Quality leaders will need to foster a culture of continuous learning, where team members are trained in emerging technologies, data management, and the unique challenges of digital health and precision medicine. This includes keeping abreast of regulatory changes, new tools, and new technologies that could impact quality management processes.

In times to come 

As digital health solutions and precision medicine reshape the pharma landscape, the role of the quality leader is evolving from a traditional, compliance-focused position to one that is more dynamic, strategic, and technologydriven. Quality leaders will need to be not only experts in regulatory standards and quality systems but also adept in managing the complexities of new technologies, data privacy issues, and personalised treatment modalities. Their ability to integrate digital innovations while ensuring patient safety, compliance, and product consistency will be critical to the success of pharma companies in this new era.


The complex nature of pharma necessitates effective collaboration 

Prepping to meet the biggest challenges in the pharma sector requires a multi-pronged approach like: 

Skill shortages and training needs: The rapid evolution of technology and scientific advancements necessitates ongoing training and upskilling of the workforce. However, identifying skill gaps and providing relevant training programmes pose significant challenges for pharma leaders. Implementing tailored training initiatives and partnering with academic-based institutions and training providers can help address these challenges effectively.

Dr BM Rao, CEO, QDOT Associates, Hyderabad

Cross-functional collaboration: The complex nature of pharma necessitates effective collaboration across diverse functional areas, including R&D, regulatory affairs, marketing, and manufacturing. However, communication barriers, and conflicting priorities can hinder collaboration efforts. In addition to supporting a collaborative culture, it can also be useful to focus on communication skills to facilitate collaboration.

Work-life balance and employee well-being: The demanding nature of work in the pharma industry, coupled with tight deadlines and regulatory pressures, can take a toll on employee well-being and work-life balance. Leaders must prioritise employee health and well-being and promote work-life balance initiatives. 

Succession planning: Succession planning is critical for ensuring continuity and sustainability in leadership roles, particularly in the pharma industry, where leadership turnover can disrupt operations and impede innovation. Leaders must proactively identify and develop high-potential employees, create personalised development plans, and groom future leaders to fill key roles within the organisation.

Evolving role of a quality leader 

Managing change: Leaders must be able to anticipate and mitigate challenges that may arise when adopting new technologies. 

This can include: 

◆ Building a case for change 

◆ Communicating goals and vision clearly 

◆ Providing support to team members 

◆ Establishing a governance structure 

◆ Establishing training 

Leading teams: Leaders must be able to build and manage teams with the skills and expertise needed to implement and support digital health solutions 

Being a decision-maker: Leaders select technologies to be implemented 

Advocating: Leaders advocate for patients, personnel, and digital health 

Sharing information: Leaders share information in an organisation.

GMPpharma manufacturingpharma regulationsquality in pharma
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