Pharmaceutical companies can now empower medical representatives with information on their fingertips before, during and after a doctor’s call with the Cirrius Platform on Windows 8. This application enables the representatives to detail medical content inside the clinic and report each call by utilising the time spent waiting for a meeting. Managers can access real-time data to take informed tactical and strategic decisions.
The Cirrius Platform offers a unique combination of SFA (Sales Force Automation), CRM (Customer Relationship Management) and CLM (Closed Loop Marketing) all bundled into one seamlessly integrated mobility solution. The platform caters to the needs of the medical representative comprehensively with feature rich functionality that includes daily reports, e-detailing, tour planning, inventory, order management, expense tracking etc. all on their devices anytime anywhere. Rich analytics on the platform’s web portal as well as devices allows managers to monitor field activities and self-service administration consoles enable changes to field users and structure. The platform easily integrates with other systems like ERP, CRM, HRMS etc to exchange information across the enterprise. The Cirrius platform forms an integral part of the Enterprise Information ecosystem.
Joseph Landes, General Manager – Developer and Platform Evangelism, Microsoft Corporation (India) said, “The Cirrius app leverages the best of Windows to empower the pharma sales force and their managers and make their lives simpler. The app underscores Microsoft’s commitment to consistently evolve and deliver quality solutions using technology to our customers.”
Kapil Kuwelkar, Chief Executive and Founder, Cirrius Wireless Technologies said, “At Cirrius, we are really excited to partner with Microsoft as this provides value to our customers. They will now have the opportunity to use Microsoft Windows 8 devices that can empower their sales force for better productivity and effectiveness. Many customers have shown interest to implement this offering and we will soon have case studies to share.”
With over 25+ customers and over 50,000 users with a 90 per cent+ adoption in 16 countries with a multilingual platform, the Cirrius Platform is the largest Indian pharma sales force platform. The platform has been in operation since 2007 and is stable and mature and is customisable to country or company needs.
EP News Bureau – Mumbai
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