MediaMedic Communications is organising DigiSights India 2013, a digital marketing conference for pharmaceutical and healthcare marketers in Mumbai on November 15, 2013. The first of its kind in India, DigiSights India 2013 will host some well known national and international speakers who have worked on digital projects in healthcare and have a know-how of the same. A plethora of topics including the changing habits and attitudes of HCPs, rise of the ePatient etc will be covered. Apart from a couple of panel discussions, the other subjects will be rise of social media and its impact, mobile-based health solutions, usage of digital for category building, measurement of ROI, newer trends in multichannel marketing and the changes that an organisation needs to draw internally to adapt to digital.
The conference will project thoughts from Indian marketers including some case-studies. Global learnings will be brought in by well-known international speakers including Andrew Spong and Dr Bertalan Mesko. Spong is a trusted industry thought leader from UK and has worked with pharma industry, patient associations, and agencies on digital health solutions. He is also the co-founder of Twitter-based community Healthcare Social Media Europe and the digital pharma podcast Digitally Sick. Dr Bertalan Mesko is the Managing Director of Webicina.com, a service that curates medical and health-related social media resources for medical professionals. He is also the author of the ‘Social Media in Clinical Practice’ handbook.
Express Pharma is the exclusive media partner for DigiSights India 2013.
EP News Bureau – Mumbai
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