Dr. Reddy’s launches city cycle share programme in Hyderabad

Aims to promote a healthier and an environmentally-conscious alternative to travelling in city

Dr Reddy’s Laboratories (DRL) has partnered with Cykul, India’s foremost cycling company, to launch India’s largest cycle sharing programme in Hyderabad. DRL’s Redibike, as the programme will be known, aims to promote a healthier and an environmentally-conscious alternative to travelling in city.

The programme was formally inaugurated by KT Rama Rao, Minister of IT, Government of Telangana, in the presence of several dignitaries from the government and corporate houses.

DRL’s Redibike opens with a fleet of 400 robust and easy to ride cycles that are available at 10 stations. The programme is currently being rolled-out in the Financial District and Gachibowli area with a 15 km stretch, from IDBI junction to Cyient. DRL’s Redibike offers healthy and eco-friendly transportation for people moving between campuses, or covering the last mile service between transit stops and employment hubs. The programme marks a step towards a sustainability-embracing city that helps reduce the need for motorised vehicle trips and encourages cycling as a sustainable transport option.

Satish Reddy, Chairman, DRL, said, “We are committed to create a positive impact on the environment and the society we live in. For DRL, Redibike is yet another way in which we go beyond medicines to spread the message that Good Health Can’t Wait.’’

Deenanath Harapanahalli, CEO and Founder, Cykul said, “We are delighted to have DRL as our partner, a brand that’s committed to deliver good health. DRL’s Redibike initiative not only provides an increased mobility and transit connectivity, but also a healthy transportation option for people. This partnership with DRL will further reinforce our capabilities to make Hyderabad the most cycle-friendly city of India.”

With cycles located across the designated network at secure and easy to access points, DRL’s Redibike offers a convenient and comfortable ride. Using the most up-to-date cycle sharing technology available, users will be able to purchase monthly passes online at RediBike.in or via a Mobile app. The user will be issued a Dr Reddy’s Redibike smart card only after a thorough verification. The system will also use efficient redistribution to ensure smooth operations and adoption amongst the Cyberabad commuters.

EP News Bureau