Flipkart to enter healthcare sector via Flipkart Health+

The Flipkart group yesterday announced its foray into the healthcare sector through the launch of Flipkart Health+. As part of this development, the group has signed definitive agreements to acquire a majority share in Sastasundar Marketplace, which owns and operates SastaSundar.com, an online pharmacy and digital healthcare platform, as it focusses on providing consumers access to affordable and convenient healthcare, Flipkart said in a statement.

Flipkart Health+ will leverage the combined strengths of the Flipkart group with SastaSundar’s expertise to provide consumers end-to-end offerings in the health-tech ecosystem. It will endeavour to give millions of Indian consumers access to quality and affordable healthcare, starting with e-pharmacy and will add new healthcare services such as e-diagnostics and e-consultation over time. Flipkart Health+ will report to Ajay Veer Yadav, Senior Vice President and Flipkart veteran, added the statement.

Speaking on the development, Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart, said, “The consumer internet ecosystem in India is growing rapidly as consumers recognise the opportunities and convenience that digital adoption is enabling in their lives. With growing awareness and focus on health heightened by the pandemic, there is a large opportunity and demand for affordable healthcare and ancillary offerings. We are excited to enter this space through this investment in SastaSundar.com, a company that has established itself as a trusted partner for lakhs of consumers through genuine products, a technology-powered platform and a wide network. The synergies between the Flipkart group and SatsaSundar.com, combined with our commitment to prioritise our customer’s needs, will help us grow and transform online healthcare in India.”

Adding to it, BL Mittal, Founder and Chairman, SastaSundar Healthbuddy, said, “At SastaSundar.com, we are focussed on developing innovative ways to provide access to affordable healthcare easily and conveniently, building a trusted network for authentic medicines, diagnostics and wellness. Through this partnership with Flipkart, we see an opportunity to further grow and reach a larger consumer base, using complementary technologies and logistics infrastructure.”