IDMA to organise conference on ‘Current Challenges & Opportunities in Pharma Marketing’

Indian Drug Manufacturers’ Association (IDMA) will organise pharma marketing conference ‘Current Challenges & Opportunities in Pharma Marketing’ on May 9, 2014 in Mumbai. The theme of the conference is ‘Indian Pharmaceuticals for Global Health.’

Marketing directors, marketing managers, sales managers (All India and regional), group product managers, product/brand managers, medical professionals, sales and marketing consultants, senior management and owners.

Discussions will be held on topics like How does one build brands in the age of MCI Guidelines & DPCO pressures?; Understanding recent progressions in Pharma Sales & Marketing; Best practices in KOL Management; How does one leverage & manage Customers across the company?; What are the key performance parameters for tracking Brand Building?; How can Pharma brands grow using Digital Marketing?; New Opportunities for growth: Nutraceuticals / OTC.

Speakers who will take part in the event are Narayan B Gad, Director, Gadtech, Salil Kallianpur from GlaxoSmithKline, Athul Hadap, SBU Head, Ranbaxy, Dr Sanjoy Gupta – Managing Director, Strategic Marketing Solutions and Research Centre (SMSRC), Priti Mohile – Managing Director, MediaMedic Communications and Dr RK Sanghavi, Consulting Clinician, Consultant – Healthcare, NeuroMarketing.

EP News Bureau – Mumbai