IDMA to organise conference on ‘’Current Challenges & Opportunities in Pharma Marketing’’

Indian Drug Manufacturers’ Association (IDMA) will organise pharma marketing conference ‘Current Challenges & Opportunities in Pharma Marketing’ on May 9, 2014 in Mumbai. The theme of the conference is ‘Indian Pharmaceuticals for Global Health.’

Marketing directors, marketing managers, sales managers (All India and regional), group product managers, product/brand managers, medical professionals, sales and marketing consultants, senior management and owners will take part in the conference.

Discussions will be held on topics like How does one build brands in the age of MCI Guidelines & DPCO pressures?; Understanding recent progressions in Pharma Sales & Marketing; Best practices in KOL Management; How does one leverage & manage Customers across the company?; What are the key performance parameters for tracking Brand Building?; How can Pharma brands grow using Digital Marketing?; New Opportunities for growth: Nutraceuticals / OTC.

Narayan B. Gad, Director, Gadtech will speak on the topic ‘How does one build brands in the age of MCI Guidelines & DPCO pressures?’; Salil Kallianpur, GlaxoSmithKline will speak on ‘Understanding recent progressions in Pharma Sales & Marketing’; Athul Hadap, SBU Head, Ranbaxy will speak on ‘Best practices in KOL Management’; Dr Sanjoy Gupta, Managing Director, Strategic Marketing Solutions and Research Centre (SMSRC) will speak on ‘How does one leverage & manage Customers across the company?’, Priti Mohile – Managing Director, MediaMedic Communications will speak on ‘How can Pharma brands grow using Digital Marketing?’ and Dr RK Sanghavi, Clinician & Consultant, Healthcare Neuromarketing will speak on ‘New Opportunities for growth: Nutraceuticals / OTC’.

EP News Bureau – Mumbai