Indegene in partnership with Team Computers, an enterprise IT solution provider and Apple Inc’s authorised reseller in India, hosted an exclusive executive briefing for senior pharma leaders on ‘Driving Efficiency and Effectiveness in Pharma with Enterprise Mobility’. The event hosted recently was attended by over 40 senior sales, marketing, training, commercial, and business executives from leading global and Indian pharmaceutical companies.
Manish Gupta, Chief Executive Officer, Indegene Lifesystems said, “Our new enterprise mobility framework allows clients to assess and deploy mobility solutions intelligently across multiple brands and teams. We expect this approach to be transformational in areas such as detailing, CLM, sales force training, and physician and patient engagement.”
As pharma marketing continues to transform, consumers and stakeholders have changed the way they create and assimilate information. For instance, a recent study by Manhattan Research suggests that physicians interacting with med-reps using iPads are 35 per cent more likely to request a sample; and 29 per cent of physicians surveyed are more likely to prescribe the drug. Another study estimated that remote training could save a company approximately $1000 per year per rep, and with an enterprise solution, the saving could be significantly higher.
EP News Bureau – Mumbai
- Advertisement -
