Benadryl over-the-counter cough syrup brand, has launched its new congestion relief variant. The product will be sold under the brand name Benadryl Congestion Relief and will help expectoration of cough with phlegm or wet cough and relieve chest congestion. With mucolytic and expectorant active ingredients, its unique triple action formula thins, loosens and expels phlegm, allowing consumers to get easy relief through self-medication as per their specific cough symptoms.
Tushar Murdeshwar, Vice President – Marketing, Consumer Division, Johnson & Johnson adds, “Benadryl is an iconic brand with a strong heritage within the Johnson & Johnson portfolio. It presents a tremendous growth opportunity for us. With the new variant, Benadryl plans to expand its range of specialist solutions to treat all types of cough related ailments with care.”
During the course of a year in India, 52 per cent of people suffer from cough, making it one of the most common illnesses. The occurrence of dry cough vs. wet cough have equal incidence and most people are aware of wet and dry cough symptoms. However, there is a general lack of awareness of specific solutions and difference in treatment for these two types of cough. Whilst cough suppressants work on dry cough; a cough with phlegm or wet cough requires a mucolytic and expectorant action for effective relief.
Gautam Suri, General Marketing Manager, Consumer Division, Johnson & Johnson Ltd, states, “With the launch of Benadryl Congestion Relief, Johnson & Johnson is taking its first step towards building a cough expert equity under ‘Benadryl’. Most consumers are aware of the varied cough symptoms but do not know how to treat them. Further innovations planned under the brand for the next couple of years will empower consumers to self-medicate themselves with the right solutions basis their specific cough symptoms.”
The new product has a non-drowsy formula which is alcohol and sugar free. It will be available across leading national pharmacies in pack sizes of 50 ml and 100 ml.
EP News Bureau
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