Mankind Pharma, Wings Biotech appoint digital agency

Nihchal H Israni, Chairman, Blue Cross Laboratories receives the first ever OPPI Lifetime Achievement award at OPPI’s 48th AGM, in recognition of his contribution to the Indian pharmaceutical industry for over six decades. From left to right: Ranjana Smetacek, Director General, OPPI; Nihchal H Israni, Chairman, Blue Cross Laboratories; Dr NK Ganguly, Former Director General, ICMR; Dr Shailesh Ayyangar, President, OPPI and Prof Ashish Nanda, Director, IIM, Ahmedabad

Mankind Pharmaceuticals and Wings Biotech has appointed BC Web Wise, a Mumbai-headquartered digital agency to manage aspects of their online presence. As per a press release, Mankind has entrusted BC Web Wise to manage their corporate social-business and corporate website. For Wings Biotech, the agency will be handling its entire social-media communication and redesigning their website from scratch.

Arjun Juneja, Managing Director, Mankind says, “We needed a partner who could understand our company culture, and bring about fresh ideas in the new-age medium by living within that ethos. BC Web Wise can bring that to the table.”

Explaining the rationale for this move, RP Arora, Managing Director, Wings Biotech says, “We’ve been a research-led company. But, in this age, marketing is equally important. Our focus in the coming years will be to integrate mainline advertising with digital. To begin with, BC Web Wise is already working to jazz up our website.”

Commenting on the wins, Chaaya Baradhwaaj, Founder, BC Web Wise says, “We don’t believe in just throwing digital ideas at the client. We present insights, strategies and then ideas based on those insights. ”

With big names, the responsibilities also get bigger. Elstan Rebello, Business Head, BC Web Wise understands that and this is what he has to say, “Businesses are won on strategies. But now we have to push harder to bring the ideas alive. Make them tangible.”

EP News Bureau– Mumbai