Pharmexcil’s India Pavilion at CphI Worldwide 2012 to project India’s pharma sector to new heights

Pharmaceuticals Export Promotion Council of India (Pharmexcil) will set up an India Pavilion at CPhI Worldwide 2012 to be held in Madrid, Spain. Pharmexcil will add lots of value to the India pavilion at this year’s edition of CPhI Worldwide. The key objectives of the event will be to improve the credibility of Indian pharma industry; to increase business on a sustainable basis and take it to the next orbit; to raise the awareness of Indian pharma success story; to create awareness that Indian generics are not counterfeits and they are bonafide medicines of standard quality; to protect it from dubious allegations by vested interests; to position India as global pharmacy of world and to highlight the growth drivers-government support and regulatory framework, cost efficiencies, technical capabilities.

Major activities have been planned for India Show at CPhI-Worldwide this year. Anand Sharma, Minister of Commerce and Industry, Government of India with other top government officials are expected to take part in the event. Formal showcasing of Brand Pharma India logo, brand positioning statement, business kit, film release and website at various platforms and options are being considered during CPhI-Worldwide. Apart from this, press conferences and media interviews highlighting India’s pharma sector and its strength, showcasing of products from India by Council’s members in India pavilion, global buyer seller meetings in India theme pavillion; business seminar including presentations by Global/Indian pharma CEO’s on demand/supply positions, have been planned.

CPhI Worldwide was first held in 1990 and 2012 will mark the 23rd edition of the event. Visitor numbers have subsequently grown more than one hundred fold to over 29,000 attendees from over 140 countries.

Pharmexcil has taken about 960 square metre of space and made up stalls of various sizes (minimum 12 square metre, 13.5 square metre, 15 square metre, 16 square metre, 18 square metre and 20 square metre etc) would be available for its members.

EP News Bureau