Piramal Enterprises renames its ovulation test kit brand as ‘i-know’

i-know is an extension of the ‘i’ range which includes ‘i–can’ and ‘i-pill’ under Piramal’s extensive portfolio

In advent of the court ruling and its compliance, Piramal Enterprises will change/ rename the brand name of its ovulation test kits. Henceforth, ‘i-know’ brand name will be adopted for the company’s product for ovulation test kits.

Reportedly, PEL has already stopped billing of the old brand name and the transition will be completed by August 25, across the entire spectrum of sales, marketing and operations.

The new brand name represents the USP of the product. i-know helps women know the two most fertile days of every month, the time when she ovulates. i-know is an extension of the ‘i’ range which includes i–can and i-pill under Piramal’s extensive portfolio.

Currently, the brand contributes to less than one per cent of consumer products sales and will have negligible impact on the financials of Piramal Enterprises, inform a company release.

EP News Bureau – Mumbai