Sanofi India has joined hands with PVR Nest, the social programme and registered foundation of PVR, for its ‘Healthy children, happy children’ initiative. The largest in its outreach and scope so far, the programme titled CineArt ‘Healthy children, happy children’will bring together leading Indian paediatricians, with NGOs and artists in the field of creative learning, to mentor 2,00,000 school children from 200 schools (an equal mix between public/privately held schools and NGO/ community schools) in four cities, Mumbai, Delhi, Chennai, and Hyderabad, on critical aspects of children’s health.
The programme endeavours to make children’s health education real, innovative and participatory. 600 health workshops using experiential learning methodologies like puppetry, theatre, storytelling and capacity building exercises, will be tapped to sensitise children on relevant health topics like hygiene, environment, play and exercise, disability and discrimination, vaccination, ergonomics, among others.
Speaking at the launch event in Mumbai, Joanna Potts, Commercial Operations Officer, Sanofi India stated, “Over the years, Sanofi has provided medication and healthcare tools to address numerous fundamental childhood health issues, from routine to life-threatening. Through our new ‘Healthy children, happy children’ initiative, we aim to diversify and adapt our healthcare offer to young Indian patients, with innovative products, services and awareness initiatives. We are delighted to partner with PVR Nest for a first-of-its-kind interface between paediatricians, NGOs and artistes for this innovative, year-long school awareness programme on health. We are looking forward to seeing children-in-action during the school health workshops, and also, during the making of original ‘Healthy children, happy children’ health films and publication.”
One of the significant outcomes of this year-long creative and collaborative educational programme on child health will be the formation of around 200 ‘Healthy children, happy children’ school clubs. The clubs will have an outreach within schools, as well as to parents and communities outside, to sustain health education and awareness. Another key achievement of the programme is the film making process wherein eminent film makers will be training selected students from shortlisted schools, to make original health films. These would be proudly screened by PVR cinemas across the country to reach millions of movie goers with key messages on children’s health.
The launch event at Mumbai was attended by leading Mumbai pediatricians, school founders & students of the 50 participating schools, and graced by Nagesh Kukunoor, film-maker and script writer as the chief guest. Special guests and speakers also included Dr Keya Lahiri, Professor and Head of Paediatrics at Padmashree Dr DY PATIL College, Hospital and Research Centre, Mumbai, Manish Paul, actor and Sophie Choudry, actor and singer.
The program opened with an original children’s theatre production on health, and also saw the launch of a special campaign film featuring children, to drive home the message of health.
EP News Bureau – Mumbai
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