Stemade Biotech, a pioneer in dental stem cell banking in the Asian region and India’s first player has appointed LinOpinion, the PR division of Lowe Lintas to educate public on the concept of dental stem cell banking and increase media visibility for Stemade.
Aiming to gain repute in the era of regenerative medicine, Stemade endeavours to be the largest dental stem cell bank in India. By accessing the patented technology of extracting stem cells from the pulp of the human tooth, Stemade offers to bank viable cells, which can be retrieved and used in the future for stem cell therapy treatments. Through this, Stemade hopes to build an entire generation that will be able to face their future confidently.
Shailesh Gadre, Managing Director, Stemade said, “Our ultimate aim is to heighten awareness of dental stem cell banking across India to save lives.” This marks a change in the company’s communication strategy from a tactical approach, to one that is insightful and strategic, and he believes that LinOpinion is the best fit due to their past work in the healthcare space, which led to a thorough understanding of Stemade’s business and brief.
Commenting on their media strategy, Kavita Lakhani, President, LinOpinion said, “Dental stem cell-based therapy indeed seems to have potential to change the traditionally weak Indian medical system. Our challenge is to create awareness of dental stem cell banking and its benefits. LinOpinion will employ a fully integrated multi-media approach to deliver messages and drive conversations with diverse audiences – consumers, healthcare practitioners and regulators. We will also articulate Stemade’s advocacy programs ranging from innovation to education.”
LinOpinion has been associated with healthcare brands ranging from hospitals, insurers, healthcare professionals, policy makers and other key influencers. The agency’s experience includes campaigns for the Government of Maharashtra – Avert Society (AIDS awareness), as well as private organisations like Healthspring Community Medical Centres, Allergan, Botox, Centre for Obesity and Diabetes, GSK – Smoking Cessation Therapy, Pfizer-Viagra, Manipal Hospitals, Johnson and Johnson, Johns Hopkins University, National Leprosy Education Program, OncQuest and Rotary’s pulse polio vaccination drive.
EP News Bureau
- Advertisement -
