Ahmedabad-based West-Coast Pharmaceutical Works plans to increase its product range by launching nutraceuticals products under the brand name, ‘HealthVit’. Initially, the company has launched over 40 products categorised under fat reduction, hair growth, nutrition supplements, skin care, under the brand name HealthVit. Its main focus is on weight management products, cardiac care products, immunity boosters, women’s health products.
Initially, the company plans to launch the brand in the western region due to the established distribution network there. It will target metros cities in the next phase of distribution expansion with more product range. There are plans to add more than 100 products under the category of fitness, vitamin, nutrition, child care, diabetic care.
EP News Bureau – Mumbai
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